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Effective Advertising Understanding when, how, and why advertising works

302.23
TEL

LCLIB

B18158

Tellis, Gerard J. Effective Advertising : Understanding when, how, and why advertising works / Gerard J Tellis. - - New Delhi : Response Books, 2004
201p Includes bibliographical references and index 8178293706 : Rs 320 * Media Studies * * Mass Media * Advertising

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