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Advertising

302.23/JEF
43640

LCLIB

B3730

Jefkins, Frank Advertising / Frank Jefkins, revised and edited by Daniel Yadin. - 4th ed. - - New Delhi : Addison Wesley Longman (Singapore) Ple Ltd Indian Branch, 2000
xxi,394p : drawings, ill : 24 cm . - (Frameworks ) Includes further readings, glossary of advertising terms and index 8178080893 : Rs 275 * * Advertising * Yadin, Daniel * * Series

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