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Advertising management Rajeev Batra, John G. Myers, David A. Aaker
Material type:
TextLanguage: English Publication details: Delhi Pearson Prentice Hall 2005 Edition: 5th edDescription: 768p illISBN: 8178087359Subject(s): AdvertisingDDC classification: 302.23
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Loreto College
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302.23 BAT 45231 (Browse shelf(Opens below)) | Available | B15381 |
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| 302.23 AST 44152 Art of modern journalism A series of lectures on the technique of modern journalism delivered under the auspices of the Institute of journalists | 302.23 BAN 43629 News editing in theory and practice | 302.23 BAS 48491 The reporter A handbook for every journalist | 302.23 BAT 45231 Advertising management | 302.23 BER 51241 JOURSEMLIB/1069 Media analysis techniques | 302.23 BER 53733 Media analysis techniques | 302.23 BHA 44162 Theory and research in interpersonal and mass communication |
Includes bibliographical references and index
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