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Effective Advertising Understanding when, how, and why advertising works Gerard J Tellis
Material type:
TextLanguage: English Publication details: New Delhi Response Books 2004 Description: 201pISBN: 8178293706Subject(s): Media Studies | Mass Media | AdvertisingDDC classification: 302.23
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Loreto College
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302.23 TEL 45946 (Browse shelf(Opens below)) | Available | B18158 |
Total holds: 0
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| 302.23 STE 54305 Social media and the law A guidebook for communication students and professionals | 302.23 STE 54533 Building back truth in an age of misinformation | 302.23 TED 54664 Writing for TV and Radio | 302.23 TEL 45946 Effective Advertising Understanding when, how, and why advertising works | 302.23 THA 48826 Newspaper and media terminologies | 302.23 THE 48823 The public relations handbook | 302.23 THE 53615 JourSemLib/1239 The public relations handbook |
Includes bibliographical references and index
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