Services marketing integrating customer focus across the firm Valarie A. Zeithaml and Mary Jo Bitner
Material type:
TextLanguage: English Publication details: New Delhi Tata McGraw-Hill 2006 Edition: 3rd edDescription: xx,668pISBN: 70530424Subject(s): Marketing Management | ManagementDDC classification: 658.8
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Loreto College
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658.8 ZEI 46700 (Browse shelf(Opens below)) | Available | B22117 |
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| 658.8 KOT 47725 Marketing management a South Asian perspective | 658.8 NAR 48155 Executives' handbook of modern marketing | 658.8 SAX 48204 Marketing management | 658.8 ZEI 46700 Services marketing integrating customer focus across the firm | 658.802 KIM 43992 Blue ocean strategy how to create uncontested market space and make the competition irrelevant | 658.812 FOS 40511 101 ways to boost customer satisfaction | 658.812 FOS 43633 101ways to boost customer satisfaction |
Includes bibliographical references and index
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