An advertiser's guide to better radio advertising Tune in to the power of the brand conversation medium Andrew Ingram and Mark Barber
Material type:
TextLanguage: English Publication details: England John Wiley & Sons 2005 Description: 216pISBN: 9780470012925Subject(s): Radio advertising | JournalismDDC classification: 302.23
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Loreto College
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302.23 ING 47932 (Browse shelf(Opens below)) | Available | B39770 |
Total holds: 0
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| 302.23 HIL 53531 Mobile-first journalism Producing news for social and interactive media | 302.23 HOW 23254 Mass media violence and society | 302.23 HUT 51248 Media talk | 302.23 ING 47932 An advertiser's guide to better radio advertising Tune in to the power of the brand conversation medium | 302.23 JAC 48493 Journalistic ethics Moral responsibility in the media | 302.23 JAC 52913 Journalistic ethics | 302.23 JAY 45814 Journalism |
Includes index
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