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Marketing management Michael R.Czinkota and Masaaki Kotabe
Material type:
TextLanguage: English Publication details: Australia South-Western Cengage Learning 1998 Edition: 2nd edDescription: xxv,597pISBN: 9788131501177Subject(s): Management | Marketing managementDDC classification: 658.8
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Loreto College
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658.8 CZI 48955 (Browse shelf(Opens below)) | Available | B40762 |
Total holds: 0
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| 658.5 MUK 48950 Production planning and control Text and cases | 658.7 DAT 47726 Materials Management Procedures,Text and Cases | 658.7 HAN 48948 Introduction to supply chain management | 658.8 CZI 48955 Marketing management | 658.8 HAR 40370 Secrets of the world's top sales performers | 658.8 JOS 48195 What they don't teach you about marketing Filling the gap between curriculam and real life | 658.8 JYO 47937 Marketing management |
Includes index
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