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Advertising Frank Jefkins, revised and edited by Daniel Yadin
Material type:
TextLanguage: English Series: FrameworksPublication details: New Delhi Addison Wesley Longman (Singapore) Ple Ltd Indian Branch 2000 Edition: 4th edDescription: xxi,394p drawings, ill 24 cmISBN: 8178080893Subject(s): AdvertisingDDC classification: 302.23/JEF
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Books
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Loreto College
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302.23/JEF 43640 (Browse shelf(Opens below)) | Checked out | 06/09/2014 | B3730 |
Total holds: 0
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| 302.231 FIS 39875 Introduction to communication studies | 302.234 TOL 47181 Media talk Spoken discourse on TV and Radio | 302.23450954 JOH 41847 Television and social change in rural India | 302.23/JEF 43640 Advertising | 302.3 CAR 22038 Group Dynamics | 302.3 CAR 4227 Group Dynamics | 302.3 EDW 25714 The policy predicament |
Includes further readings, glossary of advertising terms and index
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