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Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim and Renee Mauborgne
Material type:
TextLanguage: English Publication details: Boston Harvard Business School Press 2005 Description: xv,240 p. ill., figuresISBN: 1591396190Subject(s): Business Mangement | New ProductsDDC classification: 658.802
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Loreto College
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658.802 KIM 43992 (Browse shelf(Opens below)) | Available | B6084 |
Total holds: 0
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| 658.8 NAR 48155 Executives' handbook of modern marketing | 658.8 SAX 48204 Marketing management | 658.8 ZEI 46700 Services marketing integrating customer focus across the firm | 658.802 KIM 43992 Blue ocean strategy how to create uncontested market space and make the competition irrelevant | 658.812 FOS 40511 101 ways to boost customer satisfaction | 658.812 FOS 43633 101ways to boost customer satisfaction | 658.83 BER 48196 Marketing research |
Includes bibliographical references and index
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