TY  - BOOK
AU  - Leiss, William et al
AU  - Botterill, Jacqueline
TI  - Social communication in advertising:  Consumption in the mediated marketplace 
SN  - 415966760
U1  - 302.23 
PY  - 2005///
CY  - New York, London
PB  - Routledge
KW  - Advertising
KW  - Communications
N1  - Third edition revised by Jacqueline Botterill
ER  -