TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
TI  - Services marketing:  integrating customer focus across the firm 
SN  - 70530424
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing Management
KW  - Management
N1  - Includes bibliographical references and index
ER  -