TY  - BOOK
AU  - Reich, Brian 
AU  - Solomon, Dan
TI  - Media rules: Mastering today's technology to connect with and keep your audience
SN  - 9780470108888
U1  - 302.23 
PY  - 2008///
CY  - New Jersy
PB  - John Wiley
KW  - Globalization
KW  - Communication and technology
KW  - Mass media
N1  - Includes bibliographical references and index
ER  -