TY  - BOOK
AU  - Jefkins, Frank
AU  - Yadin, Daniel
TI  - Advertising
SN  - 8178080893
U1  - 302.23/JEF 
PY  - 2000///
CY  - New Delhi
PB  - Addison Wesley Longman (Singapore) Ple Ltd Indian Branch
KW  - Advertising
N1  - Includes further readings, glossary of advertising terms and index
ER  -