TY  - BOOK
AU  - McQuail, Denis
TI  - McQuail's mass communication theory
SN  - 761965475
U1  - 302.23 
PY  - 2000///
CY  - London, Thousand Oaks, New Delhi
PB  - Sage Publications
KW  - Communication
KW  - Mass Communication
KW  - Mass Media
N1  - Reprinted 2003
ER  -