TY  - BOOK
AU  - Chunawalla, S.A.
AU  - Sethia, K.C.
TI  - Foundations of advertising:  Theory and practice 
SN  - 8178664860
U1  - 302.23 
PY  - 2002///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Advertising
N1  - Includes index
ER  -