TY  - BOOK
AU  - DeFleur, Melvin L.
AU  - Dennis, Everette E.
TI  - Understanding mass communication
SN  - 8185288674
U1  - 302.23 
PY  - 1991///
CY  - Delhi
PB  - Goyl Saab
KW  - Mass Communication
KW  - Advertising
N1  - Special Indian edition
ER  -