Advertising management Rajeev Batra, John G. Myers, David A. Aaker

By: Batra, RajeevContributor(s): Myers, John GMaterial type: Text

TextLanguage: English Publication details: Delhi Pearson Prentice Hall 2005 Edition: 5th edDescription: 768p illISBN: 8178087359Subject(s): AdvertisingDDC classification: 302.23

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Loreto College

302.23 BAT 45231 (Browse shelf)

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B15381

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Includes bibliographical references and index

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