Loreto College Library, Kolkata
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Advertising today The Indian context Sarojit Datta

by Datta, Sarojit.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Calcutta Profile Publishers 1998Availability: Items available for loan: Loreto College (1)Call number: 302.23 DAT 43549.
McLuhan Hot and cool Edited by Greald Emanuel Stearn

by Stearn, Gerald Emanual,ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi A signet book published by New American Library 1967Availability: Items available for loan: Loreto College (1)Call number: 659.14 MAC 17635.
Sense and nonsence of McLuhan by Sidney Finkelstein

by Finkelstein, Sidney.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York International Publishers 1968Availability: Items available for loan: Loreto College (1)Call number: 659.14 FIN 17109.
Public relations and advertising B.N. Ahuja and S.S. Chhabra

by Ahuja, B.N | Chhabra, S.S.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi Surjeet Publications 2001Availability: Items available for loan: Loreto College (1)Call number: 302.23 AHU 43619.
Advertising Today the Indian context Sarojit Datta

by Datta, Sarojit.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Calcutta Profile Publishers 1998Availability: Items available for loan: Loreto College (1)Call number: 302.23 DAT 43630 JourSemLib/1081.
Advertising Frank Jefkins, revised and edited by Daniel Yadin

by Jefkins, Frank | Yadin, Daniel.

Series: FrameworksEdition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Addison Wesley Longman (Singapore) Ple Ltd Indian Branch 2000Availability: Not available: Loreto College: Checked out (1).
Foundations of advertising Theory and practice S.A. Chunawalla, K.C. Sethia

by Chunawalla, S.A | Sethia, K.C.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Mumbai Himalaya Publishing House 2002Availability: Items available for loan: Loreto College (1)Call number: 302.23 CHU 43995.
Understanding mass communication Melvin L. Defleur, Everette E. Dennis

by DeFleur, Melvin L | Dennis, Everette E.

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi Goyl Saab 1991Availability: Items available for loan: Loreto College (1)Call number: 302.23 DEF 43994.
Advertising management Rajeev Batra, John G. Myers, David A. Aaker

by Batra, Rajeev | Myers, John G.

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi Pearson Prentice Hall 2005Availability: Items available for loan: Loreto College (1)Call number: 302.23 BAT 45231.
Advertising Principles and practice William wells, John Burnett, Sandra Moriarty

by Wells, William | Burnett, John.

Edition: 6th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Pearson Education 2004Availability: Items available for loan: Loreto College (1)Call number: 302.23 WEL 45232.
Social communication in advertising Consumption in the mediated marketplace William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill

by Leiss, William et al | Botterill, Jacqueline.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York, London Routledge 2005Availability: Items available for loan: Loreto College (1)Call number: 302.23 LEI 45818.
Advertising on the Internet Let your fingers do the talking Godfrey Harris

by Harris, Godfrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Atlantic Publishers and Distributors 2001Availability: Items available for loan: Loreto College (1)Call number: 302.23 HAR 45811.
Effective Advertising Understanding when, how, and why advertising works Gerard J Tellis

by Tellis, Gerard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Response Books 2004Availability: Items available for loan: Loreto College (1)Call number: 302.23 TEL 45946.
Concise encyclopaedia of advertising Kenneth E. Clow, PhD, Donald Baack, PhD

by Clow, Kenneth E | Baack, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York Best Business Books 2005Availability: Items available for loan: Loreto College (1)Call number: 302.23 CLO 45812.
Advertising basics a resource guide for beginners J. V. Vilanilam and A. K. Varghese

by Vilanilam, J. V | Varghese, A. K.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Resonse Books 2004Availability: Items available for loan: Loreto College (1)Call number: 302.23 VIL 46157.
The (un)Common Sense of Advertising Getting the basic right Sajay Tiwari

by Tiwari, Sanjay.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Response Books 2003Availability: Items available for loan: Loreto College (1)Call number: 302.23 TIW 43326.
Advertising in modern and postmodern times Pamela Odih

by Odih, Pamela.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Sage Publications 2007Availability: Items available for loan: Loreto College (1)Call number: 302.23 ODI 47547.
Planning for power advertising a user's manual for students and practitioners Anand Bhaskar Halve

by Halve, Anand Bhaskar.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Response Books. A division of Sage Publications India Pvt. Ltd 2005Availability: Items available for loan: Loreto College (1)Call number: 302.23 HAL 47546.
Advertising a cultural economy Liz McFall

by McFall, Liz.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Sage Publications 2004Availability: Items available for loan: Loreto College (1)Call number: 302.23/MCF LCLIB/47548.
Transnational media and contoured markets Redefining Asian television and advertising Amos Owen Thomas

by Thomas, Amos Owen.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Sage Publications 2006Availability: Items available for loan: Loreto College (1)Call number: 302.23 THO 47518.
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