000 00697nam a2200217Ia 4500
005 20231201105933.0
008 131103s9999 xx 000 0 und d
020 _a761933549
_cRs 450
040 _aLoreto College
041 _aEnglish
082 _a302.23
_bHAL
100 _aHalve, Anand Bhaskar
245 _aPlanning for power advertising
_b a user's manual for students and practitioners
_cAnand Bhaskar Halve
260 _aNew Delhi
_bResponse Books. A division of Sage Publications India Pvt. Ltd
_c2005
300 _a260p
_b ill
504 _aIncludes bibliographical references and index
650 _aAdvertising
651 _aAdvertising-India
850 _aLCLIB
942 _cBK
999 _c36232
_d86711